"THE DESIGNER DOES NOT BEGIN WITH SOME PRECONCEIVED IDEA. RATHER, THE IDEA IS A RESULT OF CAREFUL STUDY AND ‍‍‍OBSERVATION, AND THE DESIGN A PROD‍‍‍UCT OF THAT IDEA."  paul rand

 

 

BRAND ID‍‍‍ENTITY 
‍‍‍

The Harrington Group had asked BCD to create the brand identity for a new line of CBD products. From the final group of brand concepts (presented along the bottom row), the client selected the letterform brandmark that is unique, simple and timeless.

THE HARRINGT‍‍‍ON GROUP

PACKAGING

With the Harrington Wellness brand established, BCD was given the assignment to create the packaging for the initial product, a CBD topical cream. We worked closely with the client to establish the physical form, the jar, and then focused on the cap and label. A series of designs targeting the upscale health and beauty segment was created and a color palette for future product releases was recommended.

HARRINGTON WELL‍‍‍NESS

WEBSITES
‍‍‍

Viola is the THC product line for The Harrington Group. BCD was asked to redesign their original website and launch it in time for the company's entry into the California market. While maintaining the established brand elements, we‍‍‍ created a new look that expanded Viola's customer base from hard-core users to a broader young adult demographic. Working closely with the Denver-based marketing lead, we were able to merge existing assets with new content to offer a refreshed site without compromising the established brand.

VIOLA B‍‍‍RANDS

ADVERTISING‍‍‍

During the course of the web redesign, Viola requested a billboard to support their presence at the Coachella Valley Mus‍‍‍ic Festival. BCD's concept connected the Viola brand with the concert vibe to establish the product as part of the event's experience.

VIOLA BRANDS

SALES COLLATER‍‍‍AL‍‍‍

As Viola's business continues to grow from state to state, the sales team needed a general piece to introduce the brand and product line. BCD designe‍‍‍d the brochure with a dual-purpose, to use for meetings with potential retailers as well as consumers. The piece is in it's fourth reprint and has been adapted as in-store tent cards.

VIOLA BR‍‍‍ANDS

EVENTS

With the continuing rapid growth of the Cannabis industry, the number of trade shows, seminars and conferences are increasing as well. BCD offers a complete event-marketing service to ensure the client's brand is consistently presented at every touchpoint. In addition, we can plan and execute specialized events such as a new product launches securing media, industry heavy weights and key influencers. To see examples of each, click the boxes.

THE HARRINGTON GR‍‍‍OUP

WHAT WE'V‍‍‍E BUILT.

EACH INDUSTRY, COMPANY, PRODUCT, SERVICE, PROJECT AND CAMPAIGN ARE UNIQUE. THE SERVICES BCD PROVIDES VARY DEPENDING ON THE CLIENT'S WANTS, NEEDS AND GOALS. WE START WITH RESEARCH, PLANNING, AND STRATEGY, THE IMPACT OF THE FINAL DELIVERY BEING WHAT WE ARE JUDGED ON.‍‍‍

BELOW, IS A SAMPLING OF RECENT PROJECTS CREATED AND EXECUTED THROUGH OUR PROCESS, EXPERIENCE AND TALENT.

LINK

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